For the SS19 the upbeat and jovial Drag and Drop, Kiev-Paris fashion label based, comes in strong with pop sensations and viscous silhouettes. Drag and Drop proposes a collection where the design team found its inspirations in the dramatic sexiness of French movies heroins such as Isabella Adjani’s in “L’été meurtrier”, the scandalous Catherine Deneuve playing out the most erotic fantasies in “Belle de Jour” or the limitless sexiness of Jane Fonda as a space pop Venus. From there, Drag and Drop is taking its ongoing exploration of unconventional beauty and aesthetics to the next level by smartly fusing this input with the meticulous study of the exemplary style of 2000s social starlets and LA vibe.
The Drag and Drop heroine is a complex creature, she is «the boys» best crazy friend, a fatal seducer and a skilled lover. The style of 2000s MTV celebrities and wannabes inspired slouchy micro top sand sleek Matrix coats in shiny vinyl to tight t-shirts emblazoned with bold Drag and Drop logo in sparkling Rhine stones. Shiny hardware is all the rage too as seen on silk slip dresses with metal harnesses and on tank tops with silver hooks. Adding a bit of transgression captured in the SS19 lookbook by the photographer Boris Camaca.
Drag and Drop was born in Odessa in the South of Ukraine, on the Black Sea coast. The Womenswear label was officially launched in Kiev in 2016 by two sisters involved into art and fashion. Drag and Drop is set to dismantle stereotypes of Eastern European women and challenge the representation of female sexuality in fashion. Use of materials often associated with bad taste and trashy sex appeal, such as snakeskin, lace and PU leather in designs which were not just ironic, but also comfortable and liberating for the body.
Photographer: Boris Camaca